Over the last two decades of mentoring Strength & Conditioning coaches, it's been clear that there is a gap in development for those coaches wanting to progress their career and 'know-how' to better serve themselves and their clients.
With the advent of social media, the need for an evidence based approach to S&C has become more necessary for the professional.
Another problem that Master of Coaching aims to solve is to better inform and educate professionals of other disciplines (eg, physiotherapist, chiropractors, occupational therapists, surgeons, nutritionists etc.) in S&C protocols, evidence and terminology.
How often would you encounter a client that has been given the wrong advice from someone they trust, that will undermine or even worsen their health and fitness? I've seen it all too often, and can testify to this with a very recent occurrence (for a future article of a client having to undergo 3 extra surgery's due to following an "influencers" inappropriate protocols).
The same effect can happen with two 'opposing' disciplines that are actually recommending the same thing, but use different terminology to convey their message and maybe mistakenly, maybe even on purpose, undermine the others profession?
And the big one, S&C coaches not being held in the same regard as other professions by their clients, or clients network of other professions, and disregard their know-how to achieve better outcomes for themselves.
Master of Coaching is empowering to the reader, arming them with best practice, evidence based protocols and practice, coupled with terminology so they can feel confident discussing their recommendations and opinions on any number of health & fitness related topics to any other professional in another discipline as well as the general public.
Our 'Daily' will contain specific knowledge that you can use to spark further study, or file away in you memory bank.
It's intended to be easily consumed and digested, so you can implement the information immediately, or place yourself in case-studies on how you would apply it in various scenarios.
Whether you are an intern at a gym, seasoned S&C professional, accomplished professional in another discipline, or an 'at-home' fitness enthusiast, you will benefit from Master of Coaching.